Product design that grows the business.
Recent results from my team at Wells Fargo70%less time to fund
15%+more account opens a year
+7%higher conversion
See selected workPassword required. Email me.
From the campaign to the open account.
I started in agencies, leading design at R/GA, SMITH and Organic for brands like Microsoft, Nike and Verizon. Now I lead product design at Wells Fargo, covering everything a customer touches from first hearing about an account to opening it. I still design in Figma myself, and I’m quick to pick up agentic tools like Claude and Codex.
When I’m not designing, I’m making photographs, like the ones on this page.
How I lead
- I build teams that grow. I’ve promoted 4 designers at Wells Fargo, and people I hired now lead teams at Capital One, Xbox, YouTube, Instagram and LinkedIn.
- I raise the bar and still design. Critique and shared standards keep quality high, and I’m fast enough to speed the team up instead of slowing it down.
- I turn executive vision into shipped work. I get Product, Engineering, Legal and Risk aligned on what it takes to ship, and coach partners on what executives need to see before they approve.
- I bring AI into how teams work. My Wells Fargo team designs with it today, and I helped start Synthetic, Organic’s division for AI-driven work.
“Delivering quality with Mark is always a question of when, never if.”
“He’s a great mentor to designers and the guy you want at every pitch.”
Work that moved the numbers.
70%
Less time to fund. I led the design of an automated funding flow for new accounts, which contributed to 15%+ more weekly new funded accounts.15%+
More account opens year over year. I provided design leadership for the daily testing pod behind it.+7%
Higher conversion. I brought every team that touches account opening together to fix where customers dropped out.+41%
More agent searches for American Family Insurance, after my team moved Find an Agent from 7th to 1st on the contact page.$7M+
Raised for Feeding America in 6 weeks from 15,000+ donors, in a drive my Organic team built for Wells Fargo.Gold Stevie®
For LifeSync, the bank’s financial planning platform.Trusted by
Product design with its roots in brand thinking.
Wells FargoExecutive Director, Experience Design2021–present
Designing account opening for an app with 33.7M active users.
At Wells Fargo, Executive Director is an officer title. I report to an executive, 2 levels below a Senior Vice President.
Shewmaker ConsultingPrincipal Consultant2015–present
From startup concepts to the strategy that became LifeSync.
Wells FargoCarried the service concepts I started at Organic into experience concepts for the Emerging Affluent segment. That strategy became LifeSync once the bank hired me.
West MarineLed customer research and field studies as a player-coach, shaping the experience strategy for a new digital services platform with senior leadership.
WeatherBugLed the redesign of the iOS and Android apps, hands-on with the developers and product managers, and helped build the in-house design team.OrganicExecutive Creative Director, UX2015–2020
Ran the same bank’s agency account, from campaigns to products.
Prior leadershipSMITH · R/GA · Walmart eCommerce
Built design practices that shipped for Verizon, Microsoft and Walmart.
TalksVelocitize Talks · The Human Side of AI · 2021
Recognition
Gold Stevie Award, 2024 · New Product of the Year, Financial Technology, for LifeSyncWells Fargo’s LifeSync announcement ↗
Chair, Creative Judging Committee, American Business Awards, 2014
Judge, American Business Awards, 2016–2019
Judge, Creativepool Annual Creative Awards, 2020
