Designing how millions of people open a Wells Fargo account.
Wells Fargo
Executive Director, Experience Design
2021–present
Case studies · Password required
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About
FROM THE CAMPAIGN TO THE OPEN ACCOUNT.
At Wells Fargo, my team designs every surface where someone finds and opens an account: the mobile app, online banking and wellsfargo.com. Before that, I led design teams of up to 80 people at Organic, SMITH and R/GA.
For LifeSync, the bank’s financial planning platform. I led its experience design.
Higher conversion. I brought Product, Engineering, Risk, Legal and Compliance together to fix where customers dropped out of account opening.
timeline
From startup concepts to the strategy that became LifeSync.
Shewmaker Consulting
Principal Consultant
2015–present
Consulting keeps me close to new problems and new ways of working.
Ran campaigns and designed products for the same bank.
Organic
Executive Creative Director, UX
2015–2020
Built the agency’s design practice and helped run the business.
SMITH
Chief Experience Officer
2012–2015
Built things people use, for brands like Verizon and Microsoft.
R/GA
Executive Creative Director, UX
2003–2012
Case studies are password protected. Email me for access.
Talks
VELOCITIZE TALKS · THE HUMAN SIDE OF AI · 2021
recognition
Gold Stevie Award, 2024 · New Product of the Year, Financial Technology, for LifeSync
Chair, Creative Judging Committee, American Business Awards, 2014
Judge, American Business Awards, 2016–2019
Judge, Creativepool Annual Creative Awards, 2020
