Product design that grows the business.
From marketing to tech delivery, I see how every project connects, so teams get a partner who knows what’s really happening and delivers work that moves their goals. Today I lead experience design for customer acquisition across Consumer and Business Banking at Wells Fargo, a bank that serves 1 in 3 U.S. households.
I also make photographs, like the ones on this page.
From the campaign to the open account.
My team of product and content designers covers every surface where someone finds and opens a Wells Fargo account: online banking, wellsfargo.com and a mobile app with 33.7M active users. Before that, I ran design for Wells Fargo’s $8M+ a year account at Organic, led about 40 people across 4 offices at SMITH, and was acting head of R/GA’s 80-person global interaction design department.
“Delivering quality with Mark is always a question of when, never if.”
“He’s a great mentor to designers and the guy you want at every pitch.”
Designers I lead get promoted. I give them projects that prove they’re ready for the next level, then coach them through every step. People I’ve hired or promoted now lead design at Capital One, Xbox, YouTube, Instagram and LinkedIn, and 4 on my Wells Fargo team have moved up.
Product leaders come to me for the view across projects and for what executives need to see before they approve. At Wells Fargo, I used design sign-off to get siloed teams working together.
Work that moved the numbers.
Product design with its roots in brand thinking.
Designing account opening for an app with 33.7M active users.
At Wells Fargo, Executive Director is an officer title. I report to an executive, 2 levels below a Senior Vice President.
From startup concepts to the strategy that became LifeSync.
Wells FargoCarried the service concepts I started at Organic into experience concepts for the Emerging Affluent segment. That strategy became LifeSync once the bank hired me.
West MarineLed customer research and field studies as a player-coach, shaping the experience strategy for a new digital services platform with senior leadership.
WeatherBugLed the redesign of the iOS and Android apps, hands-on with the developers and product managers, and helped build the in-house design team.
