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About
FROM THE CAMPAIGN TO THE OPEN ACCOUNT.
I've led design on both sides of the table. At R/GA, SMITH and Organic, I ran design teams for brands like Verizon, Microsoft and Wells Fargo. Now I'm in-house at Wells Fargo, leading experience design for customer acquisition across Consumer and Business Banking.
My team covers every surface where someone finds and opens an account: the mobile app, online banking and wellsfargo.com, with engineers, marketers and bankers working on it together. I led the design of an automated funding flow that cut the time to fund a new account by 70 percent, and led experience design for LifeSync, the bank's Gold Stevie® Award-winning financial planning platform. Continuous A/B testing is now part of how we design account opening.
timeline
Customer acquisition across Consumer and Business Banking.
Design consulting for McKinsey & Company. Strategy, research and product work for Wells Fargo, Lifelines, WeatherBug and West Marine, and a new service with the founders of Melissa & Doug. My strategy work for Wells Fargo became LifeSync once the bank hired me.
Led experience design across San Francisco and Detroit, with 20 direct reports, and the digital side of Wells Fargo's national campaigns.
Sat on the executive team and built the experience design practice from nothing to about 30 people across four offices.
Led Verizon, the agency's largest client at the time, and digital for the Microsoft Surface launch. Acting head of the 80-person global interaction design department. On loan to Walmart eCommerce, 2009–2010. It's where I picked up a bias I still have: build something people can use instead of shrinking a TV spot into a banner.
Consulting has run alongside the rest since 2015.
recognition
Gold Stevie Award, 2024 · New Product of the Year, Financial Technology, for LifeSync
Chair, Creative Judging Committee, American Business Awards, 2014
Judge, American Business Awards, 2016–2019
Judge, Creativepool Annual Creative Awards, 2020
PHOTOGRAPHY
Studies in color, place, and passing light.
I shoot new pictures most weeks. It's a practice, not a hobby, and it keeps my eye sharp for when something's actually finished.
