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About

FROM THE CAMPAIGN TO THE OPEN ACCOUNT.

At Wells Fargo, my team designs every surface where someone finds and opens an account: the mobile app, online banking and wellsfargo.com. Before that, I led design teams of up to 80 people at Organic, SMITH and R/GA.

70%

Faster account funding. I led the design of an automated funding flow for new accounts.

GOLD
STEVIE®

For LifeSync, the bank’s financial planning platform. I led its experience design.

+7%

Higher conversion. I brought Product, Engineering, Risk, Legal and Compliance together to fix where customers dropped out of account opening.

timeline

Designing how millions of people open a Wells Fargo account.

Wells Fargo

Executive Director, Experience Design

2021–present

Account opening

I lead product design for digital account opening, part of customer acquisition across Consumer and Business Banking.

Account opening

I lead product design for digital account opening, part of customer acquisition across Consumer and Business Banking.

Credit Close-Up

My team designed a free FICO® Score and credit report that now appears across the app.

Credit Close-Up

My team designed a free FICO® Score and credit report that now appears across the app.

LifeSync

Led experience design for the bank’s financial planning platform.

LifeSync

Led experience design for the bank’s financial planning platform.

Experimentation

A/B testing is now part of how we design.

Experimentation

A/B testing is now part of how we design.

From startup concepts to the strategy that became LifeSync.

Shewmaker Consulting

Principal Consultant

2015–present

Consulting keeps me close to new problems and new ways of working.

Wells Fargo

Carried the service concepts I started at Organic into experience concepts for the Emerging Affluent segment. That strategy became LifeSync once the bank hired me.

Lifelines

Shaped the product vision and experience for a digital wellness startup, working directly with Melissa & Doug founders Melissa and Doug Bernstein.

West Marine

Led customer research and field studies as a player-coach, shaping the experience strategy for a new digital services platform with senior leadership.

WeatherBug

Led the redesign of the iOS and Android apps, hands-on with the developers and product managers, and helped build the in-house design team.

Ran campaigns and designed products for the same bank.

Organic

Executive Creative Director, UX

2015–2020

Wells Fargo

Delivered the bank’s nationwide digital campaigns, while my teams designed products like Daily Change and turned IDEO’s strategy into new service concepts.

American Family Insurance

Embedded with AmFam’s in-house teams, my teams led design for its site and app. Online auto-binds rose 248% in year one.

Teams

Led experience design across San Francisco and Detroit, with 20 direct reports.

Helped create Synthetic, the agency’s division for AI-driven work, and taught clients how to use AI for their customers.

Built the agency’s design practice and helped run the business.

SMITH

Chief Experience Officer

2012–2015

Built things people use, for brands like Verizon and Microsoft.

R/GA

Executive Creative Director, UX

2003–2012

Verizon

Led customer acquisition experiences for Verizon Wireless and FiOS, the agency’s largest client at the time.

Microsoft Surface

Led the global launch, working directly with Microsoft’s executive team.

Leadership

Acting head of the 80-person global interaction design department, then Co-Executive Creative Director of R/GA San Francisco.

Walmart eCommerce

On loan as in-house Executive Creative Director, 2009–2010, leading creative from inside the business.

Case studies are password protected. Email me for access.

Talks

VELOCITIZE TALKS · THE HUMAN SIDE OF AI · 2021

recognition

Gold Stevie Award, 2024 · New Product of the Year, Financial Technology, for LifeSync

Chair, Creative Judging Committee, American Business Awards, 2014

Judge, American Business Awards, 2016–2019

Judge, Creativepool Annual Creative Awards, 2020

PHOTOGRAPHY

Studies in color, place, and passing light.

I shoot new pictures most weeks. It’s a practice, not a hobby, and it keeps my eye sharp for when something’s actually finished.

Great egret standing in teal and copper water reflections

Feet dangling above an arched wall against a turquoise sky

Kayaker silhouetted on an orange bay below a dark hill

Ionic columns on the Acropolis against a turquoise sky

People sitting on grass beneath palm trees by the water

@markshewmaker

More on Instagram

Instagram

FROM THE CAMPAIGN TO THE OPEN ACCOUNT.

70%

70%

GOLDSTEVIE®

GOLDSTEVIE®

+7%

+7%

timeline

Designing how millions of people open a Wells Fargo account.

From startup concepts to the strategy that became LifeSync.

Ran campaigns and designed products for the same bank.

Built the agency’s design practice and helped run the business.

Built things people use, for brands like Verizon and Microsoft.

Talks

recognition

Studies in color, place, and passing light.

More on Instagram

More on Instagram

More on Instagram

GOLD
STEVIE®

GOLD
STEVIE®