Product design that grows the business.

I’ve worked on both sides, so I bring marketing and product teams to the same table. Today I lead experience design for customer acquisition across Consumer and Business Banking at Wells Fargo, a bank that serves 1 in 3 U.S. households.

70%faster account funding

15%+more account opens a year

+7%higher conversion

I also make photographs, like the ones on this page.

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About

From the campaign to the open account.

Wells Fargo serves 1 in 3 U.S. households. My team designs every surface where someone finds and opens an account: online banking, wellsfargo.com and a mobile app with 33.7M active users. Before that, I ran design for Wells Fargo’s $8M+ a year account at Organic, led about 40 people across 4 offices at SMITH, and was acting head of R/GA’s 80-person global interaction design department.

Proof

Work that moved the numbers.

70%

Faster account funding. I led the design of an automated funding flow for new accounts, which also grew weekly new funded accounts 15%+.

15%+

More account opens year over year, with A/B testing built into how we design.

+7%

Higher conversion. I brought Product, Engineering, Risk, Legal and Compliance together to fix where customers dropped out of account opening.

+41%

More agent searches for American Family Insurance, after my team moved Find an Agent from 7th to 1st on the contact page.

$7M+

Raised for Feeding America in 6 weeks from 15,000+ donors, by my Organic team for Wells Fargo.

Gold Stevie^®

For LifeSync, the bank’s financial planning platform. I led it from start through launch and 2 major releases.

Trusted by

Timeline

Product design with its roots in brand thinking.

Wells FargoExecutive Director, Experience Design2021–present

Designing account opening for an app with 33.7M active users.

Account opening →70% faster fundingI lead product design for digital account opening across Consumer and Business Banking, where 50% of consumer checking accounts now open digitally.

Credit Close-Up →My team designed a free FICO^® Score and credit report that now appears across the app.

LifeSync →Gold Stevie^® winnerLed experience design for the bank’s financial planning platform, from start through launch and 2 major releases.

Experimentation →15%+ more account opens a yearA/B testing is now part of how we design.

Debt-to-income →My team made debt-to-income easy to read, with each customer’s numbers already filled in.

Shewmaker ConsultingPrincipal Consultant2015–present

From startup concepts to the strategy that became LifeSync.

Consulting keeps me close to new problems and new ways of working.

Wells FargoCarried the service concepts I started at Organic into experience concepts for the Emerging Affluent segment. That strategy became LifeSync once the bank hired me.

Lifelines →Shaped the product vision and experience for a digital wellness startup, working directly with Melissa & Doug founders Melissa and Doug Bernstein.

West MarineLed customer research and field studies as a player-coach, shaping the experience strategy for a new digital services platform with senior leadership.

WeatherBugLed the redesign of the iOS and Android apps, hands-on with the developers and product managers, and helped build the in-house design team.

OrganicExecutive Creative Director, UX2015–2020

Ran an $8M+ a year account for the same bank, from campaigns to products.

Wells Fargo$8M+ a yearRan design for the bank’s agency account across 5 lines of business. My teams delivered its nationwide digital campaigns and designed products like Daily Change.

Feeding America$7M+ in 6 weeksBuilt the Wells Fargo Foundation’s Feeding America drive: 15,000+ donors gave $7M+ in 6 weeks, about 34M meals.

American Family Insurance+41% agent searchesEmbedded with AmFam’s in-house teams, my teams ran a monthly test-and-learn program and launched new sites for 189 agencies in 4 months.

TeamsAbout 30 peopleLed experience design across San Francisco and Detroit.

AIHelped create Synthetic, the agency’s division for AI-driven work, and taught clients how to use AI for their customers.

SMITHChief Experience Officer2012–2015

Brought 4 agencies together as one design practice of about 40.

R/GAExecutive Creative Director, UX2003–2012

Built things people use, for brands like Verizon and Microsoft.

VerizonLed customer acquisition experiences for Verizon Wireless and FiOS, the agency’s largest client at the time.

Microsoft SurfaceLed the global launch, working directly with Microsoft’s executive team.

Leadership80 peopleActing head of the global interaction design department, then Executive Creative Director of R/GA San Francisco.

Walmart eCommerceOn loan as in-house Executive Creative Director, 2009–2010, leading creative from inside the business.

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Talks

Velocitize Talks · The Human Side of AI · 2021

Recognition

Gold Stevie Award, 2024 · New Product of the Year, Financial Technology, for LifeSync

Chair, Creative Judging Committee, American Business Awards, 2014

Judge, American Business Awards, 2016–2019

Judge, Creativepool Annual Creative Awards, 2020

Great egret standing in teal and copper water reflections

Photography@markshewmaker · More on Instagram →