In this episode of Velocitize Talks, Executive Creative Director Mark Shewmaker shares his thoughts on AI and UX.

ABOUT ME

I’m a product design leader who builds complex digital products, design practices, and multidisciplinary teams.

At Wells Fargo, I lead product design for Consumer and Small Business digital account opening across Deposits and Lending. My work spans acquisition, eligibility, identity verification, funding, disclosures, recovery, and conversion—bringing coherence to complicated, highly regulated customer journeys.

Across agency leadership and complex product design, I’ve led organizations of up to 100 people at R/GA, Organic, and SMITH, working with companies including Wells Fargo, Microsoft, Nike, Walmart, Verizon, HP, IBM, and American Family Insurance.

My approach combines product and service design, research, interaction systems, content, compliance, and organizational leadership. I’m especially interested in turning ambiguous business problems into clear product direction—and creating the conditions in which strong teams can do their best work.

AREAS OF LEADERSHIP

  • Complex product and service ecosystems

  • Interaction direction and shared design patterns

  • Research, experimentation, and customer journeys

  • Design critique, craft, and quality

  • Design operations and decision-making

  • Team building, coaching, and organizational leadership

  • Executive communication and cross-functional alignment

I’m based in the San Francisco Bay Area and exploring senior product design leadership opportunities where design can shape both the customer experience and the way the organization builds.

Let’s connect: mark.shewmaker@gmail.com
LinkedIn: linkedin.com/in/markshewmaker