Mark Shewmaker

Portfolio

About

Photography

Mark Shewmaker

Portfolio

About

Photography

MS

Portfolio

About

Photography

I’ve led on both sides of the table.

I’ve led on both sides of the table.

At Organic, I led the digital side of Wells Fargo’s national campaigns. Today I lead experience design for customer acquisition across Consumer and Business Banking at the same bank: one team, from the first time someone hears about an account to the moment they open it. Working on both sides taught me that great brands make promises, and the product is where they’re kept.

At Organic, I led the digital side of Wells Fargo’s national campaigns. Today I lead experience design for customer acquisition across Consumer and Business Banking at the same bank: one team, from the first time someone hears about an account to the moment they open it. Working on both sides taught me that great brands make promises, and the product is where they’re kept.

today

My team covers every surface where someone finds and opens an account: the mobile app, online banking and wellsfargo.com, with engineers, marketers and bankers at the same table. I led the design of an automated funding flow that cut the time to fund a new account by 70 percent, and led experience design for LifeSync, the bank’s Gold Stevie® Award-winning financial planning platform. Continuous A/B testing is now part of how we design account opening.

before

Independent work gave me range. I did design consulting for McKinsey & Company. Strategy work I did as a consultant for Wells Fargo became LifeSync once the bank hired me. I launched a new service with the founders of Melissa & Doug, shipped apps side by side with engineers at WeatherBug, and ran field research for West Marine.

Agencies gave me scale. As Chief Experience Officer at SMITH, I learned to run a business. At R/GA, where it started, I led Verizon, the agency’s largest client at the time, and picked up the bias I still have: build something people can use instead of shrinking a TV spot into a banner.

next

I’ve led design at scale, and I’ve owned the product. Next, I want to do both at once.

I’ve led design at scale, and I’ve owned the product. Next, I want to do both at once.

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timeline

2021–present

Executive Director, Experience Design · Wells Fargo

Customer acquisition across Consumer and Business Banking, from first impression to open account. Gold Stevie for LifeSync, 2024.

Customer acquisition across Consumer and Business Banking, from first impression to open account. Gold Stevie for LifeSync, 2024.

2015–present

Principal Consultant · Shewmaker Consulting

Design consulting for McKinsey & Company, and strategy, research and hands-on product work for Wells Fargo, Lifelines, WeatherBug and West Marine.

Design consulting for McKinsey & Company, and strategy, research and hands-on product work for Wells Fargo, Lifelines, WeatherBug and West Marine.

2015–2020

Executive Creative Director, UX · Organic

Led experience design across San Francisco and Detroit, with 20 direct reports, and the digital side of Wells Fargo’s national campaigns.

Led experience design across San Francisco and Detroit, with 20 direct reports, and the digital side of Wells Fargo’s national campaigns.

2012–2015

Chief Experience Officer · SMITH

Sat on the executive team and built the experience design practice from nothing to about 30 people across four offices.

Sat on the executive team and built the experience design practice from nothing to about 30 people across four offices.

2003–2012

Executive Creative Director, UX · R/GA

Led Verizon, the agency’s largest client at the time, and digital for the Microsoft Surface launch. Acting head of the 80-person global interaction design department. On loan to Walmart eCommerce, 2009–2010.

Led Verizon, the agency’s largest client at the time, and digital for the Microsoft Surface launch. Acting head of the 80-person global interaction design department. On loan to Walmart eCommerce, 2009–2010.

Consulting has run alongside the rest since 2015.

recognition

Gold Stevie Award, 2024 · New Product of the Year, Financial Technology, for LifeSync

Chair, Creative Judging Committee, American Business Awards, 2014

Judge, American Business Awards, 2016–2019

Judge, Creativepool Annual Creative Awards, 2020

Open to senior product design leadership roles.

mark.shewmaker@gmail.com

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Case studies are password protected. Email me for access.

© 2026 Mark Shewmaker